It's founded by Paper Crafts magazine, one of my favorites!
To know more about the World Card Making Day, visit here. In a nutshell, it's to "Celebrate the creativity of handmade cards and the personal connection that they create between friends and family" and to "Kick off (and get a head start on) the holiday card-making season", which I already have :-)
I like Paper Craft magazine also. I think it's one of the better ones around.
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